Two shortcomings of customer satisfaction measurement programs – they do not survey noncustomers and they don't provide a market assessment for supplier firms – can be remedied by a customer _______

a. loyalty survey
b. delight test
c. point of difference analysis
d. customer value analysis

d

Business

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Which of the following is true regarding the contractual validity of electronic contracts?

A. India recently passed a law that states that digital signatures are not legally binding. B. Electronic contracts are not enforceable by law. C. E-mail is not considered as a valid form of communication in most developed countries, including India. D. The United Kingdom recognizes digital signatures used in creation of online contracts as legally binding as any paper-based original document. E. The EU Commission has adopted an e-commerce directive that will forbid online retailers from trading by the rules of their home country.

Business

You are a consultant to a firm evaluating an expansion of its current business. The cash-flow forecasts for the project are: CF0= - 100 ; CF1-CF10=+15. On the basis of the behavior of the firm's stock, you believe that the beta of the firm is 1.4. Assuming that the rate of return available on risk-free investments is 4 percent and that the expected rate of return on the market portfolio is 12 percent, what is the net present value of the project?

A) -25.29 B) 0 C) 15.67 D) 21.5

Business