What kind of a summary simply has the job of giving readers an overview of a longer story?
a) Informational
b) Analytical
c) Straight
d) Provocative
ANS: a
Communication & Mass Media
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Psychographics describe things such as ________
A) income and gender B) opinions and attitudes C) age and race D) A and C E) all of the above
Communication & Mass Media
When Terry hears a fire alarm, she knows from the drills that she has been through for the last 15 years that she should calmly exit the building using the stairs. Terry has a mental model of how to respond based on
a. selective attention. b. stereotyping. c. cognitive representation. d. prototype.
Communication & Mass Media