What kind of a summary simply has the job of giving readers an overview of a longer story?

a) Informational
b) Analytical
c) Straight
d) Provocative

ANS: a

Communication & Mass Media

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Psychographics describe things such as ________

A) income and gender B) opinions and attitudes C) age and race D) A and C E) all of the above

Communication & Mass Media

When Terry hears a fire alarm, she knows from the drills that she has been through for the last 15 years that she should calmly exit the building using the stairs. Terry has a mental model of how to respond based on

a. selective attention. b. stereotyping. c. cognitive representation. d. prototype.

Communication & Mass Media