Psychographics describe things such as ________

A) income and gender
B) opinions and attitudes
C) age and race
D) A and C
E) all of the above

Answer: B

Communication & Mass Media

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Glenn, a behavioral scientist, is working upon the _

A) exploration of meaning B) explanation of universal laws of human behavior C) interpretation of an individual text in a specific context D) maintenance of status quo

Communication & Mass Media

The belief that one’s own culture is superior to other cultures is known as ______.

a. ethnocentrism b. nationalism c. nativism d. racism

Communication & Mass Media