Delta Airlines used to advertise its high-quality air travel service by saying it flew "anywhere, anytime.". What generic strategy is represented by this advertisement?

Justin is in charge of promoting a product that most customers perceive as a low-involvement product. He created a TV ad and aired it repeatedly

His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong. Indicate whether the statement is true or false

Rank order scaling is the comparative scaling technique commonly used to measure preferences among brands as well as among brand attributes

Indicate whether the statement is true or false