Rank order scaling is the comparative scaling technique commonly used to measure preferences among brands as well as among brand attributes

During construct development, a researcher is forced to identify measurable subcomponents that can be used as indicators of the object's subjective properties. The researcher is most likely working with which of the following objects?

a. Age b. Intelligence c. Income d. Gender e. Marital status

The most common and traditional form of auctions in which one seller entertains bids from many buyers best describes

A) forward auctions. B) reverse auctions. C) bidding auction systems. D) tendering systems.