Justin is in charge of promoting a product that most customers perceive as a low-involvement product. He created a TV ad and aired it repeatedly
His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.
Indicate whether the statement is true or false
TRUE
Business
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The item on the liabilities and equity section of a bank's balance sheet that represents the smallest proportion of a typical bank's liabilities and stockholders' equity is:
a. deposits b. stockholders' equity c. securities d. federal funds
Business
Which of the following falls under the definition of a limited policy?
A) Long-term care insurance B) Accidental death and dismemberment (AD&D) insurance C) A flat-benefit disability policy D) A prescription drug plan
Business