Which of the following charts the direction of the company and provides a basis for strategic decision making?

Ivy Ledbetter Lee is the true "father of modern public relations" despite the significant pioneering efforts of Edward Bernays in the field

Indicate whether the statement is true or false

Which of the following is a drawback of licensing as a mode of entry into foreign markets?

A. The licensor has to bear all costs and risks associated with developing a foreign market. B. Licensing does not give a firm tight control over manufacturing, marketing, and strategy. C. Licensing does not benefit firms lacking the capital to expand operations overseas. D. Licensing deals fail when there are barriers to foreign investment in a particular country. E. A firm that enters into a licensing deal with a foreign country will have no long-term interest in that country.