Ivy Ledbetter Lee is the true "father of modern public relations" despite the significant pioneering efforts of Edward Bernays in the field

The manager is open to suggestions for forecasting models and decides to try both an exponential smoothing model with an alpha of 0.9 and a simple moving average of two periods

He decides to use the actual value for January as the forecast for February just to get the exponential smoothing forecasting party started. For the moving average approach, he uses the actual for January as the forecast for February and the actual for February as the forecast for March before beginning to apply the moving average equation. Generate forecasts for the year using these technique and then calculate forecast errors using MAD to determine which is the superior method in this scenario.

Purchases of goods and services based on long-term contracts best defines

A) direct materials. B) consolidation. C) spot buying. D) strategic sourcing.