Which of the following is a drawback of licensing as a mode of entry into foreign markets?
A. The licensor has to bear all costs and risks associated with developing a foreign market.
B. Licensing does not give a firm tight control over manufacturing, marketing, and strategy.
C. Licensing does not benefit firms lacking the capital to expand operations overseas.
D. Licensing deals fail when there are barriers to foreign investment in a particular country.
E. A firm that enters into a licensing deal with a foreign country will have no long-term interest in that country.
B
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Which area of responsibility, that corresponds to doing what global stakeholders desire, is at the top of the pyramid of global corporate social responsibility and performance?
A. moral B. economic C. philanthropic D. ethical E. legal
Risk and gain sharing can offset price reductions that customers request
Indicate whether the statement is true or false