Culture is the fundamental determinant of a person's wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behaviors through his or her family and other key institutions
What values are typical American young children exposed to?
According to the text, a child growing up in the United States is exposed to values such as achievement and success, activity, efficiency and practicality, progress, material comfort, individualism, freedom, external comfort, humanitarianism, and youthfulness.
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One challenge of using CRM is:
A) integrating data into customer relationship. B) knowing amount paid by consumers in different countries. C) understanding which customers are most valuable. D) assessing the use of credit cards for payment. E) knowing the use of laptop computers by customers.
Many organizations no longer have a clearly defined home market. Nor do they have home-office staffs
Instead, multicultural managers operate out of facilities located all around the world, bringing diverse cultural perspectives to their brands and operations. They are truly ________. A) world product groups B) geographical organizations C) international subsidiaries D) global organizations E) export departments