What are the three major assumptions of the learning curve?
What will be an ideal response?
1. Direct labor required for the n+1st unit will always be less than that required for the nth unit. 2. Direct labor requirements will decrease at a declining rate as cumulative production increases. 3 . Reductions in time will follow an exponential curve.
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When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market
Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction? A) developing brand awareness B) building customer traffic C) enhancing purchase actions D) establishing product category E) enhancing firm image
The difference between a vertical cooperative advertising agreement and a horizontal cooperative advertising agreement is based on _____
a. media utilized b. cost sharing participation levels c. message standards d. which channel members are involved