When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market
Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction?
A) developing brand awareness
B) building customer traffic
C) enhancing purchase actions
D) establishing product category
E) enhancing firm image
D
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Which type of corporate name reveals what a company does?
A) overt B) implied C) conceptual D) iconoclastic
OrganicMeals Inc is an American firm that manufactures frozen, vegetarian burgers made from organic ingredients under the brand name VegDelite. The firm markets a core product, the Chipotle Veg Burger, under the VegDelite brand
After success of its core product, the firm adds other burgers under the VegDelite brand, such as the Crunchy Garden burger, the Vegan Special burger, and the Spicy Trip burger. In this example, OrganicMeals Inc uses which of the following strategies? A) a vertical brand-line extension strategy B) a horizontal brand-line extension strategy C) a new product-market brand extension strategy D) a cobranding strategy E) a product bundling strategy