OrganicMeals Inc is an American firm that manufactures frozen, vegetarian burgers made from organic ingredients under the brand name VegDelite. The firm markets a core product, the Chipotle Veg Burger, under the VegDelite brand
After success of its core product, the firm adds other burgers under the VegDelite brand, such as the Crunchy Garden burger, the Vegan Special burger, and the Spicy Trip burger. In this example, OrganicMeals Inc uses which of the following strategies?
A) a vertical brand-line extension strategy
B) a horizontal brand-line extension strategy
C) a new product-market brand extension strategy
D) a cobranding strategy
E) a product bundling strategy
A
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Service quality depends on who provides them, when and where they are provided, and to whom they are provided. Thus, services are highly ________
A) inseparable B) tangible C) variable D) perishable E) intangible
Which of the following statutes provides that it is legal for employees to organize?
A) The Norris-LaGuardia Act B) The National Labor Relations Act C) The Labor-Management Relations Act D) The Worker Adjustment and Retraining Notification Act E) The Labor-Management Reporting and Disclosure Act