The difference between a vertical cooperative advertising agreement and a horizontal cooperative advertising agreement is based on _____

a. media utilized
b. cost sharing participation levels
c. message standards
d. which channel members are involved

d

Business

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Which of the following changes, all others constant, will not reduce the tax a corporation needs to pay?

a) IRS allowing faster depreciation b) Lower profits tax rate c) Higher dividend payout ratio d) Increase in operating costs e) Increase in LIBOR for firm paying LIBOR plus spread on its loan

Business

In early product liability cases, the privity limitation meant that the plaintiff was required to demonstrate that ________

A) he or she purchased the defective product directly from the manufacturer B) the seller owed a duty of care to the consumer C) the manufacturer breached a duty of care D) the damages are actual as opposed to punitive

Business