Transactions that can be measured in dollars and cents are recorded in the financial information system.

Successful marketing researchers:

A. focus their efforts on determining the wants and needs of customers, since the core value of marketing is that the customer is king. B. develop as much information as possible from primary sources. C. identify particular segments within the market. D. listen to customers and other stakeholders. E. rely on their personal opinions when available data is incomplete.

Kate owns a women's fashion apparel manufacturing firm. She has determined that the customers for her business' products can be segmented into three distinct segments differing in primary needs, demographics, lifestyle, and purchase behaviors. She now wants to develop a value proposition that delivers value to target customers in each segment. Which stage of the needs-based market segmentation process does this represent?

A) segment identification B) segment attractiveness C) segment profitability D) segment positioning E) segment marketing mix strategy