Successful marketing researchers:
A. focus their efforts on determining the wants and needs of customers, since the core value of marketing is that the customer is king.
B. develop as much information as possible from primary sources.
C. identify particular segments within the market.
D. listen to customers and other stakeholders.
E. rely on their personal opinions when available data is incomplete.
Ans: C. identify particular segments within the market.
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Reporting on trends is attractive to connectors, especially when they can
A) sell advertising to accompany their stories. B) demonstrate new products on television and online. C) convince investors to purchase stock in a company. D) get celebrities to endorse these trends. E) relate a trend to the interests of their particular community.
A contract that is established by the conduct of a party rather than by the party's written or spoken words is an implied contract
Indicate whether the statement is true or false