Kate owns a women's fashion apparel manufacturing firm. She has determined that the customers for her business' products can be segmented into three distinct segments differing in primary needs, demographics, lifestyle, and purchase behaviors. She now wants to develop a value proposition that delivers value to target customers in each segment. Which stage of the needs-based market segmentation process does this represent?

A) segment identification
B) segment attractiveness
C) segment profitability
D) segment positioning
E) segment marketing mix strategy

Ans: D) segment positioning