The primary goal of the news package lead-in is to
a. entice the listener to stay tuned
b. assist the anchor in priming the audience about what they’re going to hear
c. start your story off so the rest of the details follow
d. let the editor know what the story is about
b. assist the anchor in priming the audience about what they’re going to hear
Communication & Mass Media
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Define cultural capital and technocapital? How are they related to the digital divide?
What will be an ideal response?
Communication & Mass Media
Why was the press caught flat-footed in the Gulf War?
a) Military beats had been poorly covered; b) Reporters were denied access to war information; c) The press spent too much time covering the mission of the military and not its politics; d) The war was too lengthy for a comprehensive understanding; e) all of the above
Communication & Mass Media