Why was the press caught flat-footed in the Gulf War?
a) Military beats had been poorly covered; b) Reporters were denied access to war information; c) The press spent too much time covering the mission of the military and not its politics; d) The war was too lengthy for a comprehensive understanding; e) all of the above
a
Communication & Mass Media
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David Ogilvy believed when you have nothing to say you should:
a. Record it b. Get someone else to talk c. Sing it d. Memorize it
Communication & Mass Media
Which of the following is NOT one of the strategies used by cable to make themselves more attractive to advertisers?
a. Shared demographic or psychographic interest in programs and channels b. Zoning c. Roadblocking d. Lift
Communication & Mass Media