Which of the following is NOT one of the strategies used by cable to make themselves more attractive to advertisers?
a. Shared demographic or psychographic interest in programs and channels
b. Zoning
c. Roadblocking
d. Lift
d
Communication & Mass Media
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Beth continues to tell herself "I'm going to pass this exam…I'm going to pass this exam" as she prepares for her final exam in mathematics. Her expectations that eventually led to her passing her mathematics exam illustrate a(n)
A) self-fulfilling prophecy. B) impression management technique. C) negative attribution. D) communication apprehension. E) positive self-concept.
Communication & Mass Media
Explain what a cultural ritual is, and provide two examples that demonstrate this concept. One may be a personal example; the second example should relate to an organization or institution.
What will be an ideal response?
Communication & Mass Media