If the speaker does something shocking during the introduction of the speech, he or she is likely to upset the audience and lose their attention.

Who among the following determines what finally appears as earned media coverage?

a. PR practitioners and the organizational spokesperson b. PR practitioners and reporters c. reporters and editors d. the organizational spokesperson and the reporter

The primary advantage of a questionnaire is that it

A. allows the researcher to ask more questions than an interview. B. efficiently gathers information from large numbers of people. C. allows participants to provide any information they think may be interesting. D. is well-suited to open-ended questions.