Who among the following determines what finally appears as earned media coverage?

a. PR practitioners and the organizational spokesperson
b. PR practitioners and reporters
c. reporters and editors
d. the organizational spokesperson and the reporter

c. reporters and editors

Communication & Mass Media

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How does discriminative listening differ from comprehensive listening?

A. The goal of goal of discriminative listening is to support the speaker B. The goal of comprehensive listening is to gain knowledge or complete a task C. Comprehensive listening is a sub-category of discriminative listening D. Discriminative and comprehensive listening is the same thing

Communication & Mass Media

P. T. Barnum accused himself of fraud under a fake name in order to do which of the following?

A. get publicity B. gain sympathy C. avoid a lawsuit D. test his employees’ loyalty

Communication & Mass Media