The primary advantage of a questionnaire is that it
A. allows the researcher to ask more questions than an interview.
B. efficiently gathers information from large numbers of people.
C. allows participants to provide any information they think may be interesting.
D. is well-suited to open-ended questions.
Answer: B
Communication & Mass Media
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Social media have forever changed how we communicate personally and from organization to stakeholder or stakeholder to organization
Indicate whether the statement is true or false
Communication & Mass Media
News conferences should be called:
a. to get a news medium's attention to the organization b. to announce promotions c. to give awards or commendations d. only to allow access to a celebrity or expert on a tight schedule or in times of controversy to offer face-to-face access to a spokesperson.
Communication & Mass Media