When it comes to meeting a source, first determine ______.
A. how far they are from your office
B. how much you will be reimbursed for travel expenses
C. what you hope to accomplish and what you want to know about that person
D. how nice their offices are
C. what you hope to accomplish and what you want to know about that person
Communication & Mass Media
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The bullet model is another name for the two-step model
Indicate whether this statement is true or false.
Communication & Mass Media
In the text, the concept of “extendibility” means
a. Using the same look and feel in every magazine ad b. Using the same theme and common elements in two or more media c. Stretching the media buy for greater reach d. Use print as your base and adapt broadcast and other concepts to match the print
Communication & Mass Media