In the text, the concept of “extendibility” means
a. Using the same look and feel in every magazine ad
b. Using the same theme and common elements in two or more media
c. Stretching the media buy for greater reach
d. Use print as your base and adapt broadcast and other concepts to match the print
b. Using the same theme and common elements in two or more media
Communication & Mass Media
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Dynamism, as a part of credibility, requires speakers to be loud, colorful, and intense in any situation
Indicate whether the statement is true or false.
Communication & Mass Media
“How about I start following a savings plan?” Claude suggests to Karen after their fight over his spending habits. Claude’s suggestion is a part of the ______.
a. proximal outcomes b. distal context c. proximal context d. conflict interaction
Communication & Mass Media