The bullet model is another name for the two-step model

Indicate whether this statement is true or false.

FALSE

Communication & Mass Media

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Conglomerates typically use all the following business practices EXCEPT

A) board-level micro-management of all aspects of their operations. B) day-to-day decision-making is done by appointed middle managers. C) major policy and profit-expectations are set by a board of directors. D) performance-based evaluation systems treat under-achievers as expendable.

Communication & Mass Media

The method of arranging ideas from the strongest to the weakest utilizes the principle of __________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media