An individual’s ability to remember the day he or she first swam the length of a swimming pool is most clearly an example of which of the following kids of memory?

A local car insurance company advertises their products with television commercials. During those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they have that company's insurance. The advertisement does not, however, mention any of the features or costs associated with the product. This company is attempting to earn customers through which path of processing?

A) peripheral-route B) secondary-route C) tertiary-route D) central-route

You are in the market for a new car. You go from dealer to dealer and find they all follow the same procedure: every salesperson offers you a soda and asks you to take a test drive. Which two psychological techniques are behind the offer of the soda and the test drive?

A) groupthink and social facilitation B) norm of reciprocity and foot-in-the-door C) that's-not-all and foot-in-the-door D) social facilitation and norm of reciprocity