A local car insurance company advertises their products with television commercials. During those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they have that company's insurance. The advertisement does not, however, mention any of the features or costs associated with the product. This company is attempting to earn customers through which path of processing?
A) peripheral-route
B) secondary-route
C) tertiary-route
D) central-route
Answer: A) peripheral-route
Psychology
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Pavlov noticed that dogs began salivating at the mere sight of the person who regularly brought food to them. For the dogs, the sight of this person was a(n):
a. primary reinforcer. b. unconditional stimulus. c. immediate reinforcer. d. conditioned stimulus.
Psychology
What is the leading cause of death in the United States among infants between the ages of one month and one year?
A) Accidents B) Respiratory infections C) Micronutrient deficiency D) Sudden Infant Death Syndrome
Psychology