If Kirsty wants to receive a high evaluation from her supervisor, which of these actions might she take, according to research on LMX?
A) She should work to develop a good relationship with her supervisor and also communicate with her supervisor frequently.
B) She should work to develop a good relationship with her supervisor but should avoid communicating with her supervisor.
C) She should focus primarily on improving her contextual performance.
D) She should focus primarily on improving her maximal performance.
Answer: A) She should work to develop a good relationship with her supervisor and also communicate with her supervisor frequently.
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Indicate whether the statement is true or false a. True b. False
Which of the following is not characteristic of mass marketing?
A) Product benefits do not typically include home delivery. B) Advertising is used to generate an immediate inquiry or purchase. C) Repetition of ads is the key to awareness and remembering. D) The customer perceives relatively little risk. E) Purchase action is deferred.