In the context of developing an effective customer relationship management system, the use of big data analytics is restricted to the storage and integration of customer data
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
In the context of gathering relevant information for an effective customer relationship management system, big data analytics are used not only to enhance the collection of customer data but also to store and integrate customer data throughout the company, and ultimately, to "get to know" customers on a more personal level. Big data analytics also compile actionable data about the purchase habits of a firm's current and potential customers.
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Which of the following is true of franchising?
A. It provides an effective blending of skill decentralization and operational centralization. B. The franchisee provides market knowledge, capital, and personal involvement in management. C. Foreign laws and regulations are usually hostile toward franchising. D. It is an important form of horizontal market integration. E. The franchiser has little control on marketing of the products at the point of final sale.
In a positive message, present the main idea
A) in the first sentence of the middle paragraph. B) at the end of the middle paragraph. C) right at the beginning of the letter. D) in the last sentence of the letter. E) by implication only.