Which of the following is not characteristic of mass marketing?
A) Product benefits do not typically include home delivery.
B) Advertising is used to generate an immediate inquiry or purchase.
C) Repetition of ads is the key to awareness and remembering.
D) The customer perceives relatively little risk.
E) Purchase action is deferred.
B
Business
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When the price of a product is set at a level where demand and supply are the same, a state of__________has been achieved
Fill in the blanks with correct word.
Business
An instrument that is not payable to a specific payee or indorsee is bearer paper
Indicate whether the statement is true or false
Business