________ offer consumers savings off the regular price of a product, with the reduced price marked by the producer directly on the label or package
A) Bonus packs
B) Rebates
C) Premiums
D) Price-off packs
E) Coupons
D
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Which of the following statements is true regarding skunk works?
A) A skunk works assumes full responsibility for the commercialization of the new product and for achieving the desired profit targets. B) A skunk works is a team of employees working in the finance department in an organization who look after the financial viability of the new product. C) A skunk works is dissolved when the product is brought to market. D) A skunk works is a team in an organization that is responsible for quality control.
In order for survey research to accurately reflect the population, the participants must ________
A) be likely to buy the product referred to in the survey B) be contacted online C) have a positive perception of the company conducting the survey D) be selected randomly from the population E) have unique opinions