In order for survey research to accurately reflect the population, the participants must ________
A) be likely to buy the product referred to in the survey
B) be contacted online
C) have a positive perception of the company conducting the survey
D) be selected randomly from the population
E) have unique opinions
D
Business
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Bruce obtained health insurance coverage from a nonprofit prepayment plan that provides coverage for physicians' and surgeons' fees and hospital services. Bruce obtained this coverage from a:
(a) Blue Cross and Blue Shield plan (b) mutual insurer (c) stock insurer (d) health maintenance organization (HMO)
Business
The ________ refers to how marketers combine a range of marketing communication methods to execute their marketing activities.
Fill in the blank(s) with correct word.
Business