In order for survey research to accurately reflect the population, the participants must ________

A) be likely to buy the product referred to in the survey
B) be contacted online
C) have a positive perception of the company conducting the survey
D) be selected randomly from the population
E) have unique opinions

D

Business

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Bruce obtained health insurance coverage from a nonprofit prepayment plan that provides coverage for physicians' and surgeons' fees and hospital services. Bruce obtained this coverage from a:

(a) Blue Cross and Blue Shield plan (b) mutual insurer (c) stock insurer (d) health maintenance organization (HMO)

Business

The ________ refers to how marketers combine a range of marketing communication methods to execute their marketing activities.

Fill in the blank(s) with correct word.

Business