Which of the following statements is true regarding skunk works?
A) A skunk works assumes full responsibility for the commercialization of the new product and for achieving the desired profit targets.
B) A skunk works is a team of employees working in the finance department in an organization who look after the financial viability of the new product.
C) A skunk works is dissolved when the product is brought to market.
D) A skunk works is a team in an organization that is responsible for quality control.
C
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John bought a dishwasher from Local Appliance Store. What type of law governs the contract between John and Local?
a. State common law b. Federal common law c. The Uniform Commercial Code d. The Sarbanes-Oxley Act
GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli. Which of the following could be a key marketing benefit of forming an online community?
A) A community enables GlaxoSmithKline to create opinion leaders. B) Users generate their own content, so ads may appear near a variety of messages. C) Two-way information flow can give the company customer information and insights. D) The community can become a point of contact for product recalls. E) An online community offers controllable one-way communication with customers.