GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli. Which of the following could be a key marketing benefit of forming an online community?
A) A community enables GlaxoSmithKline to create opinion leaders.
B) Users generate their own content, so ads may appear near a variety of messages.
C) Two-way information flow can give the company customer information and insights.
D) The community can become a point of contact for product recalls.
E) An online community offers controllable one-way communication with customers.
C
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The underlying principle of a strategic approach to the study of retailing is that a retail firm needs to plan and revise its plans continually in order to adapt to a changing environment
Indicate whether the statement is true or false
Ray Patel, a local DJ, bought sound equipment from Backstage Equipment Inc and paid by three post-dated cheques of $10,000 each. Backstage took out a loan for $30,000 and endorsed the cheques to its bank as security for the loan
The equipment totally failed and Patel wants to stop payment against the bank. Will he be successful? A) Yes, because the equipment did not work. B) Yes, if he put a stop payment before the due dates on the cheques C) No, because the bank is a holder in due course. D) No, because the bank actually lent $30,000 to Backstage. E) No, because the bank has a loan agreement with Backstage.