To avoid problems, a statement of a contingency should not
a. have an expiration date
b. be explicit and clear.
c. be excessive in duration.
d. expressly require diligence in the effort to fulfill the requirement.
Ans: c. be excessive in duration.
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Which of the following is defined as nonpersonal communication paid for by an identified sponsor using mass media to persuade or inform an audience?
A) public relations B) direct marketing C) direct selling D) advertising E) sales promotion
During the close, attention should be focused on:
A) a more detailed analysis of customer objections B) the information gathered in the pre-approach stage C) the single benefit that generates the most excitement D) the ceremonial and visual aspects of the sales presentation E) the features the product has that set it apart from the competition