Which of the following is defined as nonpersonal communication paid for by an identified sponsor using mass media to persuade or inform an audience?
A) public relations
B) direct marketing
C) direct selling
D) advertising
E) sales promotion
D
Business
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When GM moved some of its manufacturing operations to Mexico to be closer to the American market, they were doing what’s known as _____
a. nearshoring b. cost-benefit analysis c. offshoring d. coordination
Business
An important step in stakeholder management is the assessment of your own capabilities
Indicate whether the statement is true or false
Business