The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:

In the context of measuring online success, the _____ is important because big spenders can be the most profitable customers for a business

a. conversion task b. frequency of sales c. monetary value of sales d. recencyrate

Which is a flanker brand?

A) the offering of two or more brands in a single marketing offer B) the joint venture of two or more brands into a new product or service C) development of a new brand by a company in a good or service category where it currently has other brands D) a brand with the same name in a different industry