In the context of measuring online success, the _____ is important because big spenders can be the most profitable customers for a business
a. conversion task
b. frequency of sales
c. monetary value of sales
d. recencyrate
ANSWER: c
Three of the most important measurements of online success are recency, frequency, and monetary value. The monetary value of sales is important because big spenders can be the most profitable customers for a business.
Business
You might also like to view...
Which of the following statements do NOT apply to child coverage in a family policy?
A) Child coverage is convertible to permanent insurance B) Child coverage comes in the form of term insurance C) Children are covered up to an age stated in the policy D) Only children born prior to policy's issue date may be included
Business
What is residual analysis, and what information can it provide?
Business