What do journalists strive for the most so they don't lose their readers' trust?

When Maury is asked to describe herself, her first response is that she is an overachiever. This

describes her ________. A) avowed identity B) assumed role C) ascribed identity D) aspect of her spiritual self

The _____ pattern works well when the buyer must choose between competing products and seeks

Fill in the blank(s) with the appropriate word(s).