Which of the following is not recommended as a way of creating a strong presence?
A) Get involved in high visibility projects
B) Get involved in teams
C) Maximize opportunities for working from home
D) Make constructive suggestions about earning or saving money
C
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Which of the following is a difference between private-sector organizations and nonprofit organizations?
a. Private-sector organizations often adopt undifferentiated strategies, while nonprofit organizations adopt differentiated strategies. b. Private-sector organizations must complement the efforts of nonprofit organizations, while nonprofit organizations must compete with the efforts of private-sector organizations. c. Private-sector organizations prioritize market segments that are most likely to respond to particular offerings, while nonprofit organizations target those who are apathetic about receiving their services. d. Private-sector organizations often market complex behaviors or ideas, while nonprofit organizations do not market complex behaviors or ideas.
Which of the following is NOT a step in developing a promotional plan?
A) identifying the target audiences B) designing the marketing mix C) establishing communication objectives D) determining the communication budget E) evaluating the effectiveness of the communication program