Which of the following is NOT a step in developing a promotional plan?

A) identifying the target audiences
B) designing the marketing mix
C) establishing communication objectives
D) determining the communication budget
E) evaluating the effectiveness of the communication program

B

Business

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When transportation costs are high, exporting can be ______________

Fill in the blank(s) with the appropriate word(s).

Business

If an employee incurs business-related entertainment expenses that are fully reimbursed, it is the employer who is subject to the 50% limitation.

a. true b. false

Business