Which of the following is a difference between private-sector organizations and nonprofit organizations?
a. Private-sector organizations often adopt undifferentiated strategies, while nonprofit organizations adopt differentiated strategies.
b. Private-sector organizations must complement the efforts of nonprofit organizations, while nonprofit organizations must compete with the efforts of private-sector organizations.
c. Private-sector organizations prioritize market segments that are most likely to respond to particular offerings, while nonprofit organizations target those who are apathetic about receiving their services.
d. Private-sector organizations often market complex behaviors or ideas, while nonprofit organizations do not market complex behaviors or ideas.
ANSWER: c
Private-sector organizations usually give priority to developing those market segments that are most likely to respond to particular offerings. In contrast, nonprofit organizations must often target those who are apathetic about or strongly opposed to receiving their services.
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