Refer to the information above. What is the optimal EOQ?

African Americans are nearly six years younger on average than other American consumers

Indicate whether the statement is true or false a. True b. False

What is the most common failure of a company's marketing communication effort?

a. Not enough funds are allocated toward IMC. b. There is a failure to effectively tie personal selling in with the other elements of the promo mix. c. Consumers recognize discordance within the promo mix. d. There is a failure to blend long-term plans with short-term goals.