What is the most common failure of a company's marketing communication effort?
a. Not enough funds are allocated toward IMC.
b. There is a failure to effectively tie personal selling in with the other elements of the promo mix.
c. Consumers recognize discordance within the promo mix.
d. There is a failure to blend long-term plans with short-term goals.
Ans: a. Not enough funds are allocated toward IMC.
Business
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With which of the following does the seller pay the actual freight charges and bill every purchase with an identical, flat freight charge?
a. uniform delivered pricing b. FOB origin pricing c. basing-point pricing d. freight absorption pricing
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According to the text, most of the research suppliers are Fortune 500 operations
Indicate whether the statement is true or false
Business