An information technology form of quality management is

Which of the following is NOT an advantage inherent in the use of personal selling as the primary marketing communications tool?

A. The large number of customers that can be reached B. The amount of information that can be conveyed C. The two-way communication flow D. The ability to tailor messages to the needs of interests of specific customers E. The type of information that can be transmitted to a customer

The purpose of personal selling is to

A) provide short-term incentives to encourage the purchase or sale of goods and services. B) help a firm to make sales and build customer relationships. C) cultivate long-term customer relationships by employing direct-response techniques. D) obtain favorable publicity in order to build relationships with a firm's publics. E) reach large audiences efficiently through the mass media.