The purpose of personal selling is to
A) provide short-term incentives to encourage the purchase or sale of goods and services.
B) help a firm to make sales and build customer relationships.
C) cultivate long-term customer relationships by employing direct-response techniques.
D) obtain favorable publicity in order to build relationships with a firm's publics.
E) reach large audiences efficiently through the mass media.
B
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Karl Marx wrote "The Wealth of Nations".
a. true b. false
A franchisor discloses a cautionary statement that reads, "Caution: These figures are only estimates of what we think you may earn. There is no assurance you'll do as well. If you rely upon our figures, you must accept the risk of not doing so well&q
This is an instance of ________. A) disclosure of earning projections based on actual data B) disclosure of earning projections based on hypothetical data C) nondisclosure of sales or earnings projections D) fraudulent disclosure by the franchisor