Which of the following is NOT an advantage inherent in the use of personal selling as the primary marketing communications tool?
A. The large number of customers that can be reached
B. The amount of information that can be conveyed
C. The two-way communication flow
D. The ability to tailor messages to the needs of interests of specific customers
E. The type of information that can be transmitted to a customer
Ans: A. The large number of customers that can be reached
Business
You might also like to view...
The theory of absolute advantage measures a nation's wealth by the standard of living of its people
Indicate whether the statement is true or false
Business
IPsec provides two main functions: a combined authentication/encryption function called ___________ and a key exchange function
What will be an ideal response?
Business