The order in which applicants are interviewed may affect their rating, a phenomenon which needs to be guarded against

Unilever has over 10 personal care brands, each with a unique focus and product positioning strategy. Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package. This is an example of using a ________ branding strategy.

A) company name only B) brand name only C) company and brand name D) brand and subbrand name E) company, brand, and product name

According to marketing consultant Pat LaPointe, the ________ measurement pathway of the marketing dashboard reflects how prospects become consumers

A) customer metrics B) unit metrics C) cash-flow metrics D) brand metrics E) productivity metrics