Unilever has over 10 personal care brands, each with a unique focus and product positioning strategy. Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package. This is an example of using a ________ branding strategy.
A) company name only
B) brand name only
C) company and brand name
D) brand and subbrand name
E) company, brand, and product name
B) brand name only
Business
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How many respondents should be in each important subgroup of a sample?
a. 10 b. 25 c. 50 d. 95 e. 100
Business
The disclosure requirements of RESPA would apply to which of the following loans?
a. A loan to purchase 75 acres of land b. A farm loan c. A loan to purchase a property that includes a gas station and convenience store d. A loan to purchase a duplex and rehabilitate it into a single-family dwelling
Business